Digital Marketing Course Module - Romil Tripathi
Digital Marketing Course points - by Romil Tripathi
15 + years exp - Founder - seofirststep.in 100+ clients - 365doctor.in 36mobiles.com
Job
Business
Client
Lesson 1 - SEO Introduction
SEO Introduction
Importance of SEO
What Is SEO
Search Ecosystem Components
Search Ecosystem Components:
What Drives Search Ecosystem?
SEO and Social Media
SEO: Pros and Cons
Avoid Outdated Techniques
SEO Career in Organizations
Enterprise SEO
Small-Medium Business SEO
SEOs in Agencies
Individual SEO
Opportunities and Skill
Key Takeaways
Knowledge Check
Lesson How Search Engines Work:
How Search Engines Work:
Major Search Engines :
Minor Search Engines: Search:
International Search Engines: Yandex:
International Search Engines: Baidu:
International Search Engines: Naver:
International Search Engines: Qwant:
Search Engine Mechanism:
Search Engine Crawling:
Search Engine Crawling: Robots.txt:
Sitemaps:
Storing:
Processing and Indexing:
Ranking:
Key Takeaways:
Knowledge Check
Lesson Types of SEO:
Types of SEO:
SEO Hats:
White Hat SEO:
Black Hat SEO:
Gray Hat SEO:
SEO Mistakes:
SEO Best Practices: No Hidden Content:
SEO Best Practices: Optimized Snippet:
SEO Best Practices: Prominent Heading:
SEO Best Practices: Organized Hierarchy:
SEO Best Practices: Practical Links:
What is SEO Spam?:
Falsifying Content:
Falsifying Links:
Falsifying Website Content:
SEO Spam:
The Periodic Table of SEO Success Factor:
Key Takeaways:
Lesson Keyword Research and Competitive Intelligence:
Importance of Keyword Research:
User Intent:
Not Provided:
Performing Keyword Research:
Demo: Keyword Research Tool (Google keyword plannerr):
Keyword Research and Competitive Intelligence:
Types of Queries:
Short Tail Query: Pros and Cons:
Long Tail Query: Advantages:
Competitive Analysis Overview:
Factors in Competitive Analysis:
BB vs. BC:
Key Takeaways:
Knowledge Check
Lesson On-Page Optimization:
On-Page Optimization:
Defining On-Page Optimization:
On-Page Factors:
Title Tags:
Meta Description:
Header Tags:
URLs and URL Structure :
Image Alt Text:
Internal Links:
Keyword Usage:
Sitemaps:
On-Page Don'ts:
Keyword Stuffing:
Hidden Text:
Repetitive Anchor Text:
Cloaking:
Perfectly Optimized Page:
SEO Factors:
Top Ranking Factors:
Key Takeaways:
Knowledge Check
Lesson Off-Page Optimization:
Off-Page Optimization:
What Is Off-Page Optimization:
Signals of Popularity:
Why Links?:
Create Link-Worthy Content:
Off-Site Engagement:
Utilize Offline Relationships:
Types of Links:
Rel = “nofollow” and Social Media:
Link Building Don’ts:
Key Takeaways:
Knowledge Check
Lesson Duplicate Content:
Duplicate Content:
What Is Duplicate Content?:
Common Instances:
Fixing Duplicate Content:
Key Takeaways:
Knowledge Check
Lesson Design and Architecture :
Design and Architecture :
Importance of Design:
Design: Best Practices:
Designing for Search Engines:
Key Takeaways:
Knowledge Check
Lesson Local SEO:
Local SEO:
Local Searches :
NAP:
Directories:
Top Local Search Signals - A:
Top Local Search Signals - B:
Key Takeaways:
Knowledge Check
Lesson Algorithm Updates and SEO Changes:
Algorithm Updates and SEO Changes:
Biggest SEO Misconception:
What to Measure?:
Constant Changes:
Google Panda Update:
Google Penguin Update:
Google Humming Bird Update:
RankBrain:
Not Provided :
SEO Is Still Powerful:
Key Takeaways:
Knowledge Check
Lesson SEO Tools:
SEO Tools:
What Are SEO Tools?:
SEO Tool Categories:
DEMO: Raven SEO:
Key Takeaways:
Knowledge Check
Lesson How to Build a Successful Career in SEO:
How to Build a Successful Career in SEO:
Top Dos and Don’ts:
Career Paths:
Certifications:
Key Takeaways
Google My Business - Complete Listing Optimization Training
Learn how to optimise your Google My Business listing
Find out what the top GMB ranking factors are
Find out what citations are and how to build them to correct way
How to generate more reviews for your business
How to deal with fake reviews on your GMB listing
How to set up Google Ads for your local business within the GMB dashboard
Learn about the Google algorithms that affect local search results
Google ads training
Google Ads Search - Learn the fundamentals of Google Search campaigns and get Google Ads certified.
Google Ads Discovery - Learn the fundamentals of Discovery ads
Google Ads Display - Learn the fundamentals of Google Display campaigns and get Google Ads certified.
Google Ads Video - Learn the fundamentals of Google Video campaigns and get Google Ads certified.
Shopping Ads - Learn the fundamentals of Shopping campaigns and get Google ads certified. Google Ads - Measurement Learn the fundamentals of measuring digital ad performance and get Google Ads certified.
Google Ads Apps - Learn the fundamentals of App campaigns and get Google Ads certified. Mobile Learn the basics of improving mobile experience beyond the click.
Smart Campaigns - Learn the fundamentals of Google Ads Smart campaigns.
Domain Names and Web Hosting - Quick Guide
Learn Facebook Ads, Instagram Ads & Messenger Ads
Use Facebook Ads To Sell
Grow your Instagram Business Profile
Learn Campaign Objectives
Optimise your Facebook Ads Budget
Learn Every Facebook Campaign Objective & Ad Format
Get more out of Facebook Local Targeting with Core Audiences
Facebook Market Research
Power Instagram Ad Techniques
How to Get Your First Job: A Guide
